A collection of posters written in Cereal typeface The phenomenon of brands and corporations creating their own fonts is relatively new to the history of typography. According to Erik Spiekermann, the idea of commissioning or creating a custom typeface for "exclusive use by a single company or brand" is most likely a result of the … Continue reading Snap, Crackle, Font!
Author: ashtonclevenger
The Billabong Typeface
This cursive writing an example of what some script fonts are striving to look like In today's advertising world, using script fonts is far less common than using more sleek and mainstream fonts, such as sans-serif typefaces. Script typefaces are made to look like they are handwritten calligraphy. There are typically two categories to script … Continue reading The Billabong Typeface
Gotham is Everywhere
Even if you don’t realize it, the way we view fonts affects our perception of the companies and people who use them. So, when a company decides to use the Gotham typeface, they are already one step ahead in gaining popularity because Gotham is a typeface we all live and breathe. Gotham can be seen … Continue reading Gotham is Everywhere
The Garamond Typeface
The Origin of Garamond Garamond, a serif font, is one of the top ten corporate fonts in use today and his been around for quite some time. It was designed by Claude Garamond and has many modern variations in application today but was first introduced in the 16th century. Claude Garamond designed many different typefaces … Continue reading The Garamond Typeface
It's a Type Thing 