San Francisco Typeface Apple has been one of the leading technological companies and considered one of the world’s best companies, as stated by Katherine Johnson of Marshall University. Yet, it was a huge shock when Apple decided to ditch one of the most treasured and beloved typefaces, Helvetica Neue. This was to create their own … Continue reading Apple’s San Francisco
Author: caitlinskapars
A student at James Madison University, studying Creative Advertising and Dance.
Believe in Bickham Script
Macy's "Believe" Ad 2018https://www.macys.com/social/believe/ Inspired by the forms made with a flexible brush or pen, script fonts look the most comparable to that of true handwriting, stated by Flask. The Bickham Script typeface was influenced by the bold stroke which has a very finely tipped quill, like that of Virtuosa and Primadona typefaces, as stated … Continue reading Believe in Bickham Script
Akzidenz-Grotesk
The Akzidenz-Grotesk typeface was created by none other than the Berthold Type Foundry in 1896 as stated by Ava Douglas of History Graphic Design. It is also noted that this typeface was one of the first sans serif fonts to be widely used and recognized. When looking at this typeface compared to other sans serif … Continue reading Akzidenz-Grotesk
On Bodoni Serif…
The Bodoni typeface was created in late 1700s, between the brothers Giuseppe and Giambattista Bodoni, who were sons of professional typographers. Giambattista was the most well known for this font, and made three major landmarks on the world of typography. Bodoni was also known for his poem he made for a wedding for the sister … Continue reading On Bodoni Serif…
It's a Type Thing 