You may remember when search engine and tech giant Google changed their logo in September of 2015. The serif type logo had remained virtually unchanged since 1999, so it took some getting used to when the company unveiled a completely new sans serif logo. The logo is based upon a typeface called Product Sans, which … Continue reading Google’s Product Sans
Author: Sam Rusnak
Balloon
There are two main kinds of type that fall under the “script” category: calligraphic script, and handwriting script. While calligraphic typefaces tend to be cursive and elegant, handwriting typefaces appear as printed script, and are usually portrayed as more childlike. Balloon is a handwriting script typeface created by Max Kauffman in 1939 for American Type … Continue reading Balloon
Futura
Futura is a sans serif typeface that was created by German designer Paul Renner in 1927. It was greatly influenced by the German Bauhaus movement of the 20s, marked by clean, functional design. Much of the new typography that came out of the Bauhaus favored sans serif type, which author John Cullars states was “felt … Continue reading Futura
Didot
Firmin Didot (1764-1836), along with the Italian Giambattista Bodoni, helped create the style of what we know today as Modern or Neoclassical Typeface. These typefaces can be identified by their flat, hairline serifs, or end caps, and a high contrast between thick and thin lines. An important feature of modern Didot fonts is the ability … Continue reading Didot
It's a Type Thing 