You may remember when search engine and tech giant Google changed their logo in September of 2015. The serif type logo had remained virtually unchanged since 1999, so it took some getting used to when the company unveiled a completely new sans serif logo. The logo is based upon a typeface called Product Sans, which … Continue reading Google’s Product Sans
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Snap, Crackle, Font!
A collection of posters written in Cereal typeface The phenomenon of brands and corporations creating their own fonts is relatively new to the history of typography. According to Erik Spiekermann, the idea of commissioning or creating a custom typeface for "exclusive use by a single company or brand" is most likely a result of the … Continue reading Snap, Crackle, Font!
Apple’s San Francisco
San Francisco Typeface Apple has been one of the leading technological companies and considered one of the world’s best companies, as stated by Katherine Johnson of Marshall University. Yet, it was a huge shock when Apple decided to ditch one of the most treasured and beloved typefaces, Helvetica Neue. This was to create their own … Continue reading Apple’s San Francisco
Binging with Netflix Sans
Although many would not believe it, fonts can be one of the most expensive parts of a website. As recognized by Jeremiah Shoaf of Typewolf, fonts can get as expensive as $391 for a single cut and $4,996 for an entire family. This could get higher, as many fonts request companies to pay monthly fees … Continue reading Binging with Netflix Sans
Balloon
There are two main kinds of type that fall under the “script” category: calligraphic script, and handwriting script. While calligraphic typefaces tend to be cursive and elegant, handwriting typefaces appear as printed script, and are usually portrayed as more childlike. Balloon is a handwriting script typeface created by Max Kauffman in 1939 for American Type … Continue reading Balloon
Brush Script
When scrolling through a book of fonts or even just Microsoft Word, script fonts are almost impossible to miss. Any font that looks like they do not belong within the classic body fonts is most likely to be a script font. As stated by Jacci Howard Bear of Lifewire, script fonts are any fonts that … Continue reading Brush Script
Believe in Bickham Script
Macy's "Believe" Ad 2018https://www.macys.com/social/believe/ Inspired by the forms made with a flexible brush or pen, script fonts look the most comparable to that of true handwriting, stated by Flask. The Bickham Script typeface was influenced by the bold stroke which has a very finely tipped quill, like that of Virtuosa and Primadona typefaces, as stated … Continue reading Believe in Bickham Script
The Billabong Typeface
This cursive writing an example of what some script fonts are striving to look like In today's advertising world, using script fonts is far less common than using more sleek and mainstream fonts, such as sans-serif typefaces. Script typefaces are made to look like they are handwritten calligraphy. There are typically two categories to script … Continue reading The Billabong Typeface
Futura
Futura is a sans serif typeface that was created by German designer Paul Renner in 1927. It was greatly influenced by the German Bauhaus movement of the 20s, marked by clean, functional design. Much of the new typography that came out of the Bauhaus favored sans serif type, which author John Cullars states was “felt … Continue reading Futura
Helvetica
Although you may not know it, you’ve seen Helvetica almost every day of your life. One of the most favorable contemporary fonts John Gump stated, it is no wonder it is used by many advertisers. It is also one of the most readable sans serif fonts, which also works in its favor. Of course, though, … Continue reading Helvetica
It's a Type Thing 