Even if you don’t realize it, the way we view fonts affects our perception of the companies and people who use them. So, when a company decides to use the Gotham typeface, they are already one step ahead in gaining popularity because Gotham is a typeface we all live and breathe. Gotham can be seen … Continue reading Gotham is Everywhere
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Akzidenz-Grotesk
The Akzidenz-Grotesk typeface was created by none other than the Berthold Type Foundry in 1896 as stated by Ava Douglas of History Graphic Design. It is also noted that this typeface was one of the first sans serif fonts to be widely used and recognized. When looking at this typeface compared to other sans serif … Continue reading Akzidenz-Grotesk
Didot
Firmin Didot (1764-1836), along with the Italian Giambattista Bodoni, helped create the style of what we know today as Modern or Neoclassical Typeface. These typefaces can be identified by their flat, hairline serifs, or end caps, and a high contrast between thick and thin lines. An important feature of modern Didot fonts is the ability … Continue reading Didot
The Garamond Typeface
The Origin of Garamond Garamond, a serif font, is one of the top ten corporate fonts in use today and his been around for quite some time. It was designed by Claude Garamond and has many modern variations in application today but was first introduced in the 16th century. Claude Garamond designed many different typefaces … Continue reading The Garamond Typeface
On Bodoni Serif…
The Bodoni typeface was created in late 1700s, between the brothers Giuseppe and Giambattista Bodoni, who were sons of professional typographers. Giambattista was the most well known for this font, and made three major landmarks on the world of typography. Bodoni was also known for his poem he made for a wedding for the sister … Continue reading On Bodoni Serif…
Times New Roman
If you have ever written a paper for a professor, there is a good chance it was written in Times New Roman. Originally one of Microsoft Word’s default fonts, Barbara Chaparro stated that Times New Roman is one of the most universally accepted academic fonts. It was originally designed by Stanley Morison for London’s newspaper … Continue reading Times New Roman
It's a Type Thing 