You may remember when search engine and tech giant Google changed their logo in September of 2015. The serif type logo had remained virtually unchanged since 1999, so it took some getting used to when the company unveiled a completely new sans serif logo. The logo is based upon a typeface called Product Sans, which … Continue reading Google’s Product Sans
Category: Custom Fonts
Snap, Crackle, Font!
A collection of posters written in Cereal typeface The phenomenon of brands and corporations creating their own fonts is relatively new to the history of typography. According to Erik Spiekermann, the idea of commissioning or creating a custom typeface for "exclusive use by a single company or brand" is most likely a result of the … Continue reading Snap, Crackle, Font!
Apple’s San Francisco
San Francisco Typeface Apple has been one of the leading technological companies and considered one of the world’s best companies, as stated by Katherine Johnson of Marshall University. Yet, it was a huge shock when Apple decided to ditch one of the most treasured and beloved typefaces, Helvetica Neue. This was to create their own … Continue reading Apple’s San Francisco
Binging with Netflix Sans
Although many would not believe it, fonts can be one of the most expensive parts of a website. As recognized by Jeremiah Shoaf of Typewolf, fonts can get as expensive as $391 for a single cut and $4,996 for an entire family. This could get higher, as many fonts request companies to pay monthly fees … Continue reading Binging with Netflix Sans
It's a Type Thing 