Futura is a sans serif typeface that was created by German designer Paul Renner in 1927. It was greatly influenced by the German Bauhaus movement of the 20s, marked by clean, functional design. Much of the new typography that came out of the Bauhaus favored sans serif type, which author John Cullars states was “felt … Continue reading Futura
Category: Sans Serif
Helvetica
Although you may not know it, you’ve seen Helvetica almost every day of your life. One of the most favorable contemporary fonts John Gump stated, it is no wonder it is used by many advertisers. It is also one of the most readable sans serif fonts, which also works in its favor. Of course, though, … Continue reading Helvetica
Gotham is Everywhere
Even if you don’t realize it, the way we view fonts affects our perception of the companies and people who use them. So, when a company decides to use the Gotham typeface, they are already one step ahead in gaining popularity because Gotham is a typeface we all live and breathe. Gotham can be seen … Continue reading Gotham is Everywhere
Akzidenz-Grotesk
The Akzidenz-Grotesk typeface was created by none other than the Berthold Type Foundry in 1896 as stated by Ava Douglas of History Graphic Design. It is also noted that this typeface was one of the first sans serif fonts to be widely used and recognized. When looking at this typeface compared to other sans serif … Continue reading Akzidenz-Grotesk
It's a Type Thing 