Apple’s San Francisco

San Francisco Typeface Apple has been one of the leading technological companies and considered one of the world’s best companies, as stated by Katherine Johnson of Marshall University. Yet, it was a huge shock when Apple decided to ditch one of the most treasured and beloved typefaces, Helvetica Neue. This was to create their own … Continue reading Apple’s San Francisco →

Binging with Netflix Sans

Although many would not believe it, fonts can be one of the most expensive parts of a website. As recognized by Jeremiah Shoaf of Typewolf, fonts can get as expensive as $391 for a single cut and $4,996 for an entire family. This could get higher, as many fonts request companies to pay monthly fees … Continue reading Binging with Netflix Sans →

Balloon

There are two main kinds of type that fall under the “script” category: calligraphic script, and handwriting script. While calligraphic typefaces tend to be cursive and elegant, handwriting typefaces appear as printed script, and are usually portrayed as more childlike. Balloon is a handwriting script typeface created by Max Kauffman in 1939 for American Type … Continue reading Balloon →

Brush Script

When scrolling through a book of fonts or even just Microsoft Word, script fonts are almost impossible to miss. Any font that looks like they do not belong within the classic body fonts is most likely to be a script font. As stated by Jacci Howard Bear of Lifewire, script fonts are any fonts that … Continue reading Brush Script →

Gotham is Everywhere

Even if you don’t realize it, the way we view fonts affects our perception of the companies and people who use them. So, when a company decides to use the Gotham typeface, they are already one step ahead in gaining popularity because Gotham is a typeface we all live and breathe. Gotham can be seen … Continue reading Gotham is Everywhere →

Times New Roman

If you have ever written a paper for a professor, there is a good chance it was written in Times New Roman. Originally one of Microsoft Word’s default fonts, Barbara Chaparro stated that Times New Roman is one of the most universally accepted academic fonts. It was originally designed by Stanley Morison for London’s newspaper … Continue reading Times New Roman →